[CDx Launch Session Summary] Fishbowl 8: Galvanizing Employees to Support Decarbonization Plans and Actions

Written by
The CDx Team
Published on
January 15, 2025

This session centered on strategies for engaging employees in corporate decarbonization plans, emphasizing the importance of leadership, communication, and cultural shifts.

Nichapat Na Thalang of Prudential Life Assurance highlighted that leadership commitment is essential, with sustainability KPIs tied to management bonuses fostering accountability and progress. She stressed the importance of regular communication, such as CEOs addressing sustainability in town halls, to embed it as a core business priority.

Piya Kerdlap from PXP Sustainability underlined that change is driven by individuals who see decarbonization as more than compliance but as a business imperative. Case studies, such as Nestlé’s local sustainability task forces and Mali Beverage Company’s integration of policy enforcement and technology, illustrated successful approaches to building sustainability cultures. These efforts included practical steps like setting up sustainability champions and using technology to streamline processes.

Short-term incentives were discussed as effective initial motivators, but long-term engagement requires shifting mindsets and aligning sustainability with business goals. Gun Khemacheevakul of Nestlé emphasized tailoring communication to departments, while Sumana Koedkanmag of

Mali Group highlighted using carbon footprint tracking as a tool to foster personal responsibility. Supply chain engagement remains a significant challenge, requiring incentives and alignment with sustainability objectives.

Key Takeaways

· Leadership Commitment: Linking sustainability KPIs to executive bonuses drives accountability and embeds sustainability into business priorities.

· Awareness and Cultural Shifts: Regular communication and tailored awareness programs help employees see sustainability as integral to their roles.

· Short vs. Long-Term Engagement: Incentives spark initial interest but require mindset shifts for sustained commitment.

· Practical Tools: Establishing sustainability task forces, leveraging technology, and tracking carbon footprints enhance employee participation.

· Supply Chain Challenges: Engaging suppliers requires customized approaches, incentives, and clear alignment with sustainability goals.

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